Privacy Policy
Effective January 1, 2026
This Privacy Policy explains how Bluelink ("Bluelink", "we", "us", "our") collects, uses, shares and protects personal data when you visit bluelink.se, request a charter quote, contact us, subscribe to our newsletter, or use the Bluelink mobile app.
Bluelink does not sell goods or services online. All bookings and payments are arranged offline through direct contact with our team.
We take your privacy seriously and process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection law.
1. Data Controller
The data controller for personal data processed under this policy is:
Bluelink Charter AB Org. no. 556897-9339 Flygplatsinfarten 1168 67 Bromma Airport (BMA), Sweden
Email: sales@bluelink.se
Phone: +46 (0) 8 93 77 77
2. What personal data we collect
Depending on how you interact with us, we may collect the following categories of personal data:
Information you provide to us
- Contact details: name, email address, phone number, company name.
- Charter request details: travel dates, departure and arrival airports, number of passengers, preferred aircraft type, special requirements (e.g. catering, ground transport, accessibility, pets travelling with you).
- Passenger details required for flight manifests: full legal name, date of birth, nationality, passport number, passport expiry date.
- Communication content: messages you send to us by email, contact form, phone, or in-app chat.
- Newsletter preferences and email address if you subscribe.
Information collected automatically
- Technical data when you visit our website or use our app: IP address, device and browser type, operating system, language, referring URL, pages viewed, time spent on each page.
- Cookies and similar technologies (see our Cookie Policy for details).
Information from third parties
- Information from our aircraft operator partners (e.g. confirmation of flight details).
- Information from credit reference, sanctions screening, and anti-money-laundering providers where required by law.
3. Why we process your data and on what legal basis
PurposeLegal basis (GDPR Art. 6)To respond to your enquiries and provide a quotePre-contractual measures and our legitimate interest in answering enquiriesTo arrange and operate a charter flight you have bookedPerformance of a contractTo comply with aviation, customs, immigration and tax lawLegal obligationTo carry out KYC, sanctions and anti-money-laundering checksLegal obligation and legitimate interestTo send you our newsletterYour consent (you can unsubscribe at any time)To improve our website, app and services and analyse useLegitimate interest in operating and improving our servicesTo prevent fraud and secure our systemsLegitimate interestTo handle complaints, disputes and legal claimsLegitimate interest and legal obligation
Where we rely on legitimate interest, we have carried out a balancing test to ensure your rights and freedoms are not overridden.
4. Who we share your data with
We share personal data only as necessary and only with parties who provide adequate protection. Recipients may include:
- Aircraft operators and crew who operate the flights we charter on your behalf.
- Airports, ground handling agents, customs and immigration authorities as required for flight operations.
- Service providers who help us run our business, including IT and hosting providers (e.g. Webflow), email and CRM tools, analytics, and professional advisers (legal, accounting, insurance).
- Authorities where required by law, court order or to protect our legal rights.
We do not sell your personal data.
5. International transfers
Some of our service providers (and aircraft operators on certain routes) are located outside the EU/EEA. When we transfer personal data outside the EU/EEA, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses, an adequacy decision, or a derogation permitted under GDPR Art. 49 (for example, where the transfer is necessary to perform your charter contract).
You may contact us for a copy of the safeguards in place.
6. How long we keep your data
We keep personal data only for as long as necessary for the purposes for which it was collected:
- Quote enquiries that do not lead to a booking: up to 24 months.
- Booking and flight records: 7 years after the flight, to comply with Swedish accounting and tax law.
- Newsletter subscribers: until you unsubscribe.
- Website analytics: as set out in our Cookie Policy.
- KYC/AML records: 5 years after the end of the business relationship, as required by law.
After these periods, data is deleted or anonymised.
7. Your rights
Under GDPR you have the right to:
- access the personal data we hold about you;
- have inaccurate data corrected;
- have your data erased ("right to be forgotten") in certain circumstances;
- restrict or object to our processing in certain circumstances;
- data portability (receive your data in a machine-readable format);
- withdraw consent at any time, where we rely on consent (this does not affect the lawfulness of processing before withdrawal);
- lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se if you believe we have not handled your data lawfully.
To exercise any of these rights, please contact us at sales@bluelink.se.
8. Security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or disclosure. These include access controls, encryption in transit, and contractual safeguards with our service providers.
9. Children
Our services are aimed at adults. We do not knowingly collect personal data from children under 16 except as part of a passenger manifest provided by a booking adult.
10. Changes to this policy
We may update this policy from time to time. The current version is always available at bluelink.se/privacy-policy. The "Last updated" date at the top of this page tells you when it was last changed.
11. Contact
If you have questions about this policy or how we handle your data, please contact:
Bluelink Charter AB
Email: sales@bluelink.se
Phone: +46 (0) 8 93 77 77
Address: Flygplatsinfarten 1, 168 67 Bromma Airport (BMA), Sweden