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This Cookie Policy explains how Bluelink ("we", "us") uses cookies and similar technologies on bluelink.se. It should be read together with our Privacy Policy.

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1. What are cookies?

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Cookies are small text files that are stored on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work properly, to make them work more efficiently, and to provide information to the site owner.

Similar technologies, including pixel tags, local storage and software development kits (SDKs), are also covered by this policy.

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2. Why we use cookies

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We use cookies to:

  • make the website function properly;
  • remember your preferences (such as language or cookie consent choices);
  • understand how visitors use the site so we can improve it;
  • measure the performance of our marketing.

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3. Categories of cookies we use

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Strictly necessary cookiesRequired for the website to function. These cannot be switched off. They include cookies that store your cookie consent choices, manage form submissions, and protect against abuse.

Statistics / analytics cookiesHelp us understand how visitors interact with our site by collecting and reporting information anonymously (e.g. which pages are visited most often). We use these to improve the site. Set only with your consent.

Marketing cookiesUsed to make advertising more relevant to you and to measure the performance of our campaigns on platforms such as Google Ads, LinkedIn or Meta. Set only with your consent.

Preferences cookiesAllow the site to remember choices you make (e.g. region) to provide a more personalised experience. Set only with your consent.

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4. Specific cookies set on this site

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The list below is indicative. The cookie banner on the site shows the exact, current list and lets you accept or reject each category.

Cookie consent cookie (Bluelink). Strictly necessary. Stores your cookie consent choice. Duration: 12 months.

_ga, ga* (Google Analytics). Statistics. Distinguishes unique users and sessions. Duration: up to 24 months.

_gid (Google Analytics). Statistics. Distinguishes users. Duration: 24 hours.

_fbp (Meta). Marketing. Tracks campaign performance. Duration: 90 days.

li_sugr, bcookie (LinkedIn). Marketing. Tracks campaign performance. Duration: up to 12 months.

Webflow session cookies (Webflow). Strictly necessary. Site delivery and security. Duration: session.

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5. How to manage your cookie choices

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  • On our site: Use the cookie consent banner the first time you visit. You can change your settings at any time by clicking [Cookie settings] in the site footer.
  • In your browser: All major browsers let you block or delete cookies through their settings. Note that blocking strictly necessary cookies may stop parts of the site from working.
  • Third-party opt-outs:
    • Google Analytics: tools.google.com/dlpage/gaoptout
    • Meta: facebook.com/help/568137493302217
    • LinkedIn: linkedin.com/help/linkedin/answer/62931
    • Industry opt-outs: youronlinechoices.eu

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6. Changes to this policy

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We may update this Cookie Policy when our use of cookies changes. The "Last updated" date at the top of this page reflects the latest version.

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7. Contact

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Questions about this Cookie Policy? Contact us at sales@bluelink.se.

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